Recently, Shandong Province Market Supervision Administration announced the "2023 High-end Brand Cultivation Enterprises List", and China Coal Group was successfully selected. This is another governmental brand honor that China Coal Group has won after being selected as one of the "2023 Shandong Quality Brands". The selection highlights the Group's fruitful achievements in brand value and influence, and it has grown into a benchmark enterprise in the field of coal mining machinery and construction machinery equipment manufacturing.
It is reported that the review is the in-depth implementation of the quality of the province and brand strategy, build and share "good quality Shandong", accelerate the process of promoting the high-end of the brand in Shandong Province, an important work, by the organization to declare, qualification review, expert evaluation, comprehensive evaluation, the results of the validation of the links, the selection of the province's good economic efficiency, outstanding innovation, industrial development prospects of the enterprise.
China Coal Group has been plowing into the coal mining machinery and engineering machinery equipment manufacturing industry for thirty years, attaches great importance to brand building, has been named the Ministry of Industry and Information Technology industrial brand cultivation pilot enterprises, Shandong Province, enterprise brand innovation achievements, Shandong manufacturing - Qilu Excellence, Shandong famous brand, Shandong Province, Shandong quality brands, Jining City, "Ten Hundred Thousand Jining "ten hundred thousand" brand cultivation key cultivation enterprises, in the enterprise brand building in the city and even the province in the forefront.
As a next step, the Group will take this opportunity to continue to unswervingly promote the strategy of brand-strengthening enterprises, further enhance the brand awareness and reputation of China Coal, comprehensively promote the innovation-driven development of the Group, create high-quality products with craftsmanship, establish a good brand image, play the role of the brand, create more competitive domestic and international high-end quality brands, and contribute to the brand building and high-quality development of Jining City and even Shandong Province.